Welcome to Spotlight, the bilingual reportage that covers digital trends in the UK.
Spotlight is presented by FIT (http://www.fitdigital.co.uk), a London based bilingual design boutique, specialising in digital design and production. We work cross culturally as we provide our services in both English and Japanese. Our aim is to encourage West-East communication across the Internet and act as a bridge to facilitate this.
Issue one ― London Digital Week
London Digital Week (LDW) is a week of conferences, workshops, meet-ups, presentations, networking, parties and exhibitions bringing together the digital orientated industries here in the capital of digital media. This umbrella event gathers many creators and innovators, including experienced and start-ups, gathering together to discuss, showcase, share knowledge and network. This festival aims to celebrate all those who have helped to put London firmly on the global digital map. This event premiered in 2009 will take place in and around London, gathering in the media rich areas of Shoreditch and Soho.
As a London based bilingual digital agency with an association with Japan, we felt it would be an interesting experiment to write a reportage in both languages. Some of the content might appeal to the Japanese industry whist others to the UK industry and further afield. By participating in this project, it is our hope to encourage both industries to communicate in a field where it is often perceived to be difficult.
We hope you find some of the reportage interesting and feel free to comment. If you would like to submit some reportage of your own, please feel free to contact us both in English or Japanese.