https:/
Speaker 2: (19:31)
Hey.
Speaker 3: (19:31)
Hi.
Speaker 4: (19:36)
Oh hey, there you are.
Speaker 5: (19:38)
Hello world.
Speaker 4: (19:39)
Hello world.
Speaker 2: (19:40)
I work for a company called Panic.
Speaker 6: (19:42)
Cinema 4D.
Speaker 7: (19:44)
Baldur’s Gate 3.
Speaker 8: (19:44)
I have been at Adobe for over 20 years.
Speaker 2: (19:46)
At panic, we make Mac software.
Speaker 3: (19:48)
A coding app for kids.
Speaker 9: (19:51)
Helps people be less boring on video.
Speaker 2: (19:52)
When we first heard about Apple Silicone on Mac-
Speaker 10: (19:55)
We’re announcing that the Mac is transitioning to our own Apple Silicon.
Speaker 11: (20:03)
Yes!
Speaker 12: (20:03)
It blew my mind.
Speaker 11: (20:05)
[inaudible 00:20:05] was amazing.
Speaker 12: (20:06)
We were just waiting for this specific moment.
Speaker 2: (20:10)
What does this mean for the desktop?
Speaker 7: (20:12)
A device that we all think we know so well.
Speaker 9: (20:14)
We got the first developer units as soon as they were announced.
Speaker 2: (20:16)
This was the easiest transition that we’ve ever had.
Speaker 4: (20:19)
Getting our apps ready for Apple Silicon on Mac literally took us a day.
Speaker 9: (20:22)
We didn’t really have to do anything to port to them.
Speaker 5: (20:23)
[inaudible 00:07:23].
Speaker 13: (20:24)
Took me 10 minutes.
Speaker 2: (20:26)
Here we are. We got this, we got this, we got this.
Speaker 9: (20:28)
Boom.
Speaker 11: (20:29)
Wow.
Speaker 12: (20:29)
You immediately notice that it’s incredibly fast.
Speaker 4: (20:33)
We can move much faster.
Speaker 3: (20:35)
There are some operations which are really quite remarkable. Select object, we’ve seen that operation up to eight times faster.
Speaker 10: (20:42)
We can travel the entire world of the forgotten realms without any kind of texture popping.
Speaker 11: (20:46)
It was rendering-
Speaker 8: (20:48)
Two times faster.
Speaker 7: (20:49)
Three times faster.
Speaker 11: (20:49)
Four times.
Speaker 12: (20:50)
Eight times.
Speaker 2: (20:50)
Ten times.
Speaker 8: (20:51)
Much, much faster.
Speaker 14: (20:51)
Super Schneller. [foreign language 00:20:54].
Speaker 15: (20:54)
People are going to be blown away.
Speaker 2: (20:55)
There’s some dark magic at work. I don’t know what it is.
Speaker 4: (20:58)
It just feels so just smooth.
Speaker 11: (20:59)
Super smooth.
Speaker 5: (21:02)
You don’t have to use any of that.
Speaker 12: (21:05)
For us, it’s always about-
Speaker 6: (21:06)
The power.
Speaker 2: (21:07)
The more powerful the computer is, the more we can have fun in our apps.
Speaker 9: (21:11)
For example, using a cormel to automatically detect hand position.
Speaker 3: (21:14)
[inaudible 00:08:16].
Speaker 13: (21:16)
Hundreds of thousands of layers.
Speaker 3: (21:18)
Millions of objects.
Speaker 8: (21:19)
Almost limitless interactivity.
Speaker 4: (21:21)
Rotate zoom.
Speaker 7: (21:24)
We keep zooming in, keep zooming in some more. At this point, we’re 100 million percent zoomed in.
Speaker 2: (21:29)
The future that I dream of.
Speaker 4: (21:31)
Let me look into the crystal ball.
Speaker 5: (21:33)
A seamless workflow from your phone or your iPad to your Mac.
Speaker 11: (21:37)
Pushing the limits on each and every surface.
Speaker 2: (21:40)
You open that giant file and boom, it’s there.
Speaker 4: (21:43)
See the infiniteness in what you can create.
Speaker 10: (21:46)
It’s just a different level of what we thought was ever going to be possible.
Speaker 6: (21:48)
We are in the future right now.
Speaker 13: (21:50)
This is going to be huge.
Speaker 9: (21:52)
What can’t we do with Apple Silicon on Mac?
Speaker 2: (21:54)
It’s a super good question.
Craig: (22:05)
It’s amazing to see developers take advantage of the incredible performance and features of M1 and Big Sur. We can’t wait to see them re-imagine what apps can do. Over to you, John.
John: (22:50)
The combination of M1 and MacOS Big Sur is super exciting. It truly takes the Mac to a whole new level. So now we have all the technologies we need for the next generation of Mac. And it’s time to introduce the first Mac with M1, a product where the power efficiency of M1 changes everything. Here it is.
John: (23:25)
This is the new MacBook air with M1. The day the first Mac book air was pulled out of that manila envelope, it defined the category of thin and light notebooks. And our users have been loving it ever since. Now, with the groundbreaking efficiency of M1, the new MacBook Air will completely redefine what a thin and light notebook can do. To tell you all about it, here’s Laura.
Laura: (24:18)
MacBook Air is the most popular Mac. In fact, it’s the world’s best selling 13 inch notebook. Users love it’s stunning retina display, great everyday performance and incredible portability, all in a sleek wedge shape design. These days, users are working more from home, learning remotely and using the air to stay connected. Making performance and battery life extremely important. And we’re thrilled that M1, our first chip for the Mac enables MacBook Air to do things that were previously impossible on such a thin and light notebook. With eight incredibly powerful cores, the CPU sores to a whole new level of performance. That’s up to three and a half times faster than the previous generation. So if you’re editing family photos or exporting a video for the web with iMovie, the new Air blazes right through it. Or if you’re working in Lightroom, you can manage huge, raw libraries at are unheard of speeds, turning your Air into a mobile photo studio.
Laura: (25:19)
And with the world’s fastest integrated graphics that feature up to eight cores, Air delivers up to five times faster graphics performance. That’s the biggest leap ever for MacBook Air. So when it comes to gaming, you can play immersive, graphically intensive titles at significantly higher frame rates. And for the first time, you can edit multiple streams of full quality 4K ProRes video without dropping a frame. That’s mind blowing for such a thin enlightened notebook. And when you compare MacBook Air to the best-selling windows laptop in its class, the new Air is up to three times faster. And what’s even more amazing is that with M1, MacBook Air is faster than 98% of PC laptops-
Laura: (26:03)
Book Air is faster than 98% of PC laptops sold in the last year. Now let’s talk about that neural engine. With 16 cores, machine learning workloads are up to an astonishing nine times faster than the previous Air. So apps like Final Cut Pro that use ML based features such as smart conform to intelligently frame a clip, can do so in a fraction of the time. And even storage gets a performance boost, with SSDs that are up to two times faster, thanks to the M1 storage controller and latest flash technology. So tasks like previewing massive high res images or importing large files are super quick.
Laura: (26:39)
What’s also remarkable is that with the industry leading efficiency of the M1 chip combined with the power management and macOS Big Sur, the new Air delivers all this performance without a fan. So no matter how intense the task, MacBook Air is completely silent. And that same incredible efficiency also delivers extraordinary battery life with up to 15 hours of wireless web browsing and up to an amazing 18 hours of video playback. That’s six hours longer than before. And when you’re video conferencing, which can rapidly drain the battery, you can go up to twice as long on a single charge. This is the longest battery life ever in a MacBook Air.
Laura: (27:22)
And as users connect with friends, family, and coworkers remotely, we know camera image quality matters even more, so we’re excited that M1, Apple’s latest image signal processor comes to the Mac. This ISP delivers better noise reduction and greater dynamic range for sharper images and more detail in shadows and highlights, as well as improved auto white balance combined with ML enhanced face detection so you look more natural on your FaceTime calls.
Laura: (27:52)
In fact, everything looks stunning on the 13 inch retina display, which now supports P3 wide color for even more vibrant, true to life images. And with the secure enclave in M1 combined with Big Sur, Air delivers best in class security with features like touch ID, which make it easy to unlock your Mac and make secure online purchases using Apple pay with just the touch of your finger.
Laura: (28:17)
And finally, all these powerful features with a completely new level of performance are delivered in a sleek wedge shape design. With M1 and Big Sur, we’ve taken the MacBook Air and transformed it into something far beyond any other thin enlight notebook. And even with this gigantic increase in performance along with its new features, the Air still starts at just 999. And for education, it starts at just 899 delivering way more value than ever before.
Laura: (28:46)
So that’s the new MacBook Air. With M1, it has jaw dropping performance, three and a half times faster CPU, five times faster GPU, all in a silent, fanless design. It also has a more vibrant retina display, improved camera quality, and incredible battery life, up to 18 hours, the longest ever in a MacBook Air. So once again, MacBook Air completely redefines what a thin and light notebook can do. Back to you, John.
John: (29:17)
This new MacBook Air is amazing. So think about what we’ve done here. We’ve taken our most popular notebook and with M1, given it more performance than 98% of PC laptops sold in the last year, a huge increase in battery life, and at the same time we pulled out the fan. That’s just nuts. With that unbelievable combination of performance and portability, it is by far the best MacBook Air we’ve ever made. But that’s not all. Because today we’re bringing to another beloved Mac and here it is. This is the new Mac mini. The tremendous level of integration offered by the system on a chip design of M1 allows us to pack a remarkable amount of performance and capability into its compact design. To tell you more about it. Here’s Julie.
Julie: (30:43)
Mac mini delivers the Mac desktop experience in an incredibly small form factor. Our users love its outstanding performance, array of connectivity and signature design. And most of all, they love its versatility. It’s why you’ll find Mac minis everywhere from home offices to home theaters, studios, to render farms. Today, M1 comes to Mac mini, bringing a seismic shift in what an ultra compact desktop can do. With the 8-core CPU and M1, Mac mini delivers up to three times faster CPU performance than the previous quad core version. This is a monumental leap in CPU performance for Mac mini.
Julie: (31:28)
So if you’re a developer compiling a million lines in X code, or a musician using logic pro to take music production to a whole new level, performance never skips a beat. And the 8-core GPU gives the mini a gigantic six-fold increase in graphics performance. This enables you to do things you wouldn’t have dreamed of before on the Mac mini, like designing a graphics intensive game in Unity, or when the work is done, cranking up the graphic settings while playing a great game like Baldur’s Gate III.
Julie: (32:03)
The mini has an outrageous amount of performance in such a compact design. In fact, if you compare Mac mini to the top selling PC desktop in its price range, the mini is just 1/10 the size, and yet it’s up to five times faster. Mac mini just blows the competition away. And there’s more. With M1 bringing the neural engine to Mac mini, machine learning workloads take a quantum leap forward with up to 15 times faster ML performance than the previous generation. This means the new Mac mini will supercharge innovative features that are powered by ML, like magically increasing the resolution of a photo in Pixelmator Pro giving it more sharpness and detail.
Julie: (32:54)
It also makes Mac mini a great machine for developers, scientists, and engineers utilizing deep learning technologies like TensorFlow or Create ML, which are now accelerated by M1. And with the Mac mini’s advanced thermal design, M1 is unleashed, easily sustaining its breakthrough performance while the mini stays cool and quiet. When it comes to connectivity, there’s an array of IO, including two USB-C ports that now support both Thunderbolt and USB4 to connect a wide range of peripherals, including the pro display XDR at a full 6k resolution.
Julie: (33:35)
With the M1 chip and Big Sur, our most versatile Mac packs a staggering amount of performance and incredible new features. And even with all of its power and capability, Mac mini now starts at just 699. That’s a hundred dollars lower than the previous generation. No other desktop combines such breathtaking performance with such an affordable price. So that’s the mighty new Mac mini powered by the M1 chip. It takes an enormous jump in performance, with a three times faster CPU, six times faster GPU, and the neural engine that boosts ML performance up to 15 times. The new Mac mini is a phenomenal desktop that’s far more versatile and far more capable than ever. Now back to John.
Speaker 2: (19:31)
Hey.
Speaker 3: (19:31)
Hi.
Speaker 4: (19:36)
Oh hey, there you are.
Speaker 5: (19:38)
Hello world.
Speaker 4: (19:39)
Hello world.
Speaker 2: (19:40)
I work for a company called Panic.
Speaker 6: (19:42)
Cinema 4D.
Speaker 7: (19:44)
Baldur’s Gate 3.
Speaker 8: (19:44)
I have been at Adobe for over 20 years.
Speaker 2: (19:46)
At panic, we make Mac software.
Speaker 3: (19:48)
A coding app for kids.
Speaker 9: (19:51)
Helps people be less boring on video.
Speaker 2: (19:52)
When we first heard about Apple Silicone on Mac-
Speaker 10: (19:55)
We’re announcing that the Mac is transitioning to our own Apple Silicon.
Speaker 11: (20:03)
Yes!
Speaker 12: (20:03)
It blew my mind.
Speaker 11: (20:05)
[inaudible 00:20:05] was amazing.
Speaker 12: (20:06)
We were just waiting for this specific moment.
Speaker 2: (20:10)
What does this mean for the desktop?
Speaker 7: (20:12)
A device that we all think we know so well.
Speaker 9: (20:14)
We got the first developer units as soon as they were announced.
Speaker 2: (20:16)
This was the easiest transition that we’ve ever had.
Speaker 4: (20:19)
Getting our apps ready for Apple Silicon on Mac literally took us a day.
Speaker 9: (20:22)
We didn’t really have to do anything to port to them.
Speaker 5: (20:23)
[inaudible 00:07:23].
Speaker 13: (20:24)
Took me 10 minutes.
Speaker 2: (20:26)
Here we are. We got this, we got this, we got this.
Speaker 9: (20:28)
Boom.
Speaker 11: (20:29)
Wow.
Speaker 12: (20:29)
You immediately notice that it’s incredibly fast.
Speaker 4: (20:33)
We can move much faster.
Speaker 3: (20:35)
There are some operations which are really quite remarkable. Select object, we’ve seen that operation up to eight times faster.
Speaker 10: (20:42)
We can travel the entire world of the forgotten realms without any kind of texture popping.
Speaker 11: (20:46)
It was rendering-
Speaker 8: (20:48)
Two times faster.
Speaker 7: (20:49)
Three times faster.
Speaker 11: (20:49)
Four times.
Speaker 12: (20:50)
Eight times.
Speaker 2: (20:50)
Ten times.
Speaker 8: (20:51)
Much, much faster.
Speaker 14: (20:51)
Super Schneller. [foreign language 00:20:54].
Speaker 15: (20:54)
People are going to be blown away.
Speaker 2: (20:55)
There’s some dark magic at work. I don’t know what it is.
Speaker 4: (20:58)
It just feels so just smooth.
Speaker 11: (20:59)
Super smooth.
Speaker 5: (21:02)
You don’t have to use any of that.
Speaker 12: (21:05)
For us, it’s always about-
Speaker 6: (21:06)
The power.
Speaker 2: (21:07)
The more powerful the computer is, the more we can have fun in our apps.
Speaker 9: (21:11)
For example, using a cormel to automatically detect hand position.
Speaker 3: (21:14)
[inaudible 00:08:16].
Speaker 13: (21:16)
Hundreds of thousands of layers.
Speaker 3: (21:18)
Millions of objects.
Speaker 8: (21:19)
Almost limitless interactivity.
Speaker 4: (21:21)
Rotate zoom.
Speaker 7: (21:24)
We keep zooming in, keep zooming in some more. At this point, we’re 100 million percent zoomed in.
Speaker 2: (21:29)
The future that I dream of.
Speaker 4: (21:31)
Let me look into the crystal ball.
Speaker 5: (21:33)
A seamless workflow from your phone or your iPad to your Mac.
Speaker 11: (21:37)
Pushing the limits on each and every surface.
Speaker 2: (21:40)
You open that giant file and boom, it’s there.
Speaker 4: (21:43)
See the infiniteness in what you can create.
Speaker 10: (21:46)
It’s just a different level of what we thought was ever going to be possible.
Speaker 6: (21:48)
We are in the future right now.
Speaker 13: (21:50)
This is going to be huge.
Speaker 9: (21:52)
What can’t we do with Apple Silicon on Mac?
Speaker 2: (21:54)
It’s a super good question.
Craig: (22:05)
It’s amazing to see developers take advantage of the incredible performance and features of M1 and Big Sur. We can’t wait to see them re-imagine what apps can do. Over to you, John.
John: (22:50)
The combination of M1 and MacOS Big Sur is super exciting. It truly takes the Mac to a whole new level. So now we have all the technologies we need for the next generation of Mac. And it’s time to introduce the first Mac with M1, a product where the power efficiency of M1 changes everything. Here it is.
John: (23:25)
This is the new MacBook air with M1. The day the first Mac book air was pulled out of that manila envelope, it defined the category of thin and light notebooks. And our users have been loving it ever since. Now, with the groundbreaking efficiency of M1, the new MacBook Air will completely redefine what a thin and light notebook can do. To tell you all about it, here’s Laura.
Laura: (24:18)
MacBook Air is the most popular Mac. In fact, it’s the world’s best selling 13 inch notebook. Users love it’s stunning retina display, great everyday performance and incredible portability, all in a sleek wedge shape design. These days, users are working more from home, learning remotely and using the air to stay connected. Making performance and battery life extremely important. And we’re thrilled that M1, our first chip for the Mac enables MacBook Air to do things that were previously impossible on such a thin and light notebook. With eight incredibly powerful cores, the CPU sores to a whole new level of performance. That’s up to three and a half times faster than the previous generation. So if you’re editing family photos or exporting a video for the web with iMovie, the new Air blazes right through it. Or if you’re working in Lightroom, you can manage huge, raw libraries at are unheard of speeds, turning your Air into a mobile photo studio.
Laura: (25:19)
And with the world’s fastest integrated graphics that feature up to eight cores, Air delivers up to five times faster graphics performance. That’s the biggest leap ever for MacBook Air. So when it comes to gaming, you can play immersive, graphically intensive titles at significantly higher frame rates. And for the first time, you can edit multiple streams of full quality 4K ProRes video without dropping a frame. That’s mind blowing for such a thin enlightened notebook. And when you compare MacBook Air to the best-selling windows laptop in its class, the new Air is up to three times faster. And what’s even more amazing is that with M1, MacBook Air is faster than 98% of PC laptops-
Laura: (26:03)
Book Air is faster than 98% of PC laptops sold in the last year. Now let’s talk about that neural engine. With 16 cores, machine learning workloads are up to an astonishing nine times faster than the previous Air. So apps like Final Cut Pro that use ML based features such as smart conform to intelligently frame a clip, can do so in a fraction of the time. And even storage gets a performance boost, with SSDs that are up to two times faster, thanks to the M1 storage controller and latest flash technology. So tasks like previewing massive high res images or importing large files are super quick.
Laura: (26:39)
What’s also remarkable is that with the industry leading efficiency of the M1 chip combined with the power management and macOS Big Sur, the new Air delivers all this performance without a fan. So no matter how intense the task, MacBook Air is completely silent. And that same incredible efficiency also delivers extraordinary battery life with up to 15 hours of wireless web browsing and up to an amazing 18 hours of video playback. That’s six hours longer than before. And when you’re video conferencing, which can rapidly drain the battery, you can go up to twice as long on a single charge. This is the longest battery life ever in a MacBook Air.
Laura: (27:22)
And as users connect with friends, family, and coworkers remotely, we know camera image quality matters even more, so we’re excited that M1, Apple’s latest image signal processor comes to the Mac. This ISP delivers better noise reduction and greater dynamic range for sharper images and more detail in shadows and highlights, as well as improved auto white balance combined with ML enhanced face detection so you look more natural on your FaceTime calls.
Laura: (27:52)
In fact, everything looks stunning on the 13 inch retina display, which now supports P3 wide color for even more vibrant, true to life images. And with the secure enclave in M1 combined with Big Sur, Air delivers best in class security with features like touch ID, which make it easy to unlock your Mac and make secure online purchases using Apple pay with just the touch of your finger.
Laura: (28:17)
And finally, all these powerful features with a completely new level of performance are delivered in a sleek wedge shape design. With M1 and Big Sur, we’ve taken the MacBook Air and transformed it into something far beyond any other thin enlight notebook. And even with this gigantic increase in performance along with its new features, the Air still starts at just 999. And for education, it starts at just 899 delivering way more value than ever before.
Laura: (28:46)
So that’s the new MacBook Air. With M1, it has jaw dropping performance, three and a half times faster CPU, five times faster GPU, all in a silent, fanless design. It also has a more vibrant retina display, improved camera quality, and incredible battery life, up to 18 hours, the longest ever in a MacBook Air. So once again, MacBook Air completely redefines what a thin and light notebook can do. Back to you, John.
John: (29:17)
This new MacBook Air is amazing. So think about what we’ve done here. We’ve taken our most popular notebook and with M1, given it more performance than 98% of PC laptops sold in the last year, a huge increase in battery life, and at the same time we pulled out the fan. That’s just nuts. With that unbelievable combination of performance and portability, it is by far the best MacBook Air we’ve ever made. But that’s not all. Because today we’re bringing to another beloved Mac and here it is. This is the new Mac mini. The tremendous level of integration offered by the system on a chip design of M1 allows us to pack a remarkable amount of performance and capability into its compact design. To tell you more about it. Here’s Julie.
Julie: (30:43)
Mac mini delivers the Mac desktop experience in an incredibly small form factor. Our users love its outstanding performance, array of connectivity and signature design. And most of all, they love its versatility. It’s why you’ll find Mac minis everywhere from home offices to home theaters, studios, to render farms. Today, M1 comes to Mac mini, bringing a seismic shift in what an ultra compact desktop can do. With the 8-core CPU and M1, Mac mini delivers up to three times faster CPU performance than the previous quad core version. This is a monumental leap in CPU performance for Mac mini.
Julie: (31:28)
So if you’re a developer compiling a million lines in X code, or a musician using logic pro to take music production to a whole new level, performance never skips a beat. And the 8-core GPU gives the mini a gigantic six-fold increase in graphics performance. This enables you to do things you wouldn’t have dreamed of before on the Mac mini, like designing a graphics intensive game in Unity, or when the work is done, cranking up the graphic settings while playing a great game like Baldur’s Gate III.
Julie: (32:03)
The mini has an outrageous amount of performance in such a compact design. In fact, if you compare Mac mini to the top selling PC desktop in its price range, the mini is just 1/10 the size, and yet it’s up to five times faster. Mac mini just blows the competition away. And there’s more. With M1 bringing the neural engine to Mac mini, machine learning workloads take a quantum leap forward with up to 15 times faster ML performance than the previous generation. This means the new Mac mini will supercharge innovative features that are powered by ML, like magically increasing the resolution of a photo in Pixelmator Pro giving it more sharpness and detail.
Julie: (32:54)
It also makes Mac mini a great machine for developers, scientists, and engineers utilizing deep learning technologies like TensorFlow or Create ML, which are now accelerated by M1. And with the Mac mini’s advanced thermal design, M1 is unleashed, easily sustaining its breakthrough performance while the mini stays cool and quiet. When it comes to connectivity, there’s an array of IO, including two USB-C ports that now support both Thunderbolt and USB4 to connect a wide range of peripherals, including the pro display XDR at a full 6k resolution.
Julie: (33:35)
With the M1 chip and Big Sur, our most versatile Mac packs a staggering amount of performance and incredible new features. And even with all of its power and capability, Mac mini now starts at just 699. That’s a hundred dollars lower than the previous generation. No other desktop combines such breathtaking performance with such an affordable price. So that’s the mighty new Mac mini powered by the M1 chip. It takes an enormous jump in performance, with a three times faster CPU, six times faster GPU, and the neural engine that boosts ML performance up to 15 times. The new Mac mini is a phenomenal desktop that’s far more versatile and far more capable than ever. Now back to John.
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