German car manufacturer Audi has become a sponsor and the official car of the club. The agreement has been signed for two years and will stay in place until the end of the 2007/2008 season.
This contract means the prestigious company joins the group of renowned businesses that form the club's group of sponsors.
Audi's cars are famed for being dynamic, sporting, creative and modern. These values, added to the universal nature of FC Barcelona, are the aspects that Audi has wanted to stress on becoming a club sponsor, announcing that the deal will help "extend our emotional connection to thousands of fans of the very best football".
This is not the first time the German company has worked with football teams. One other is Bayern Munich, the Bundesliga champions who will be meeting FC Barcelona in the 41st edition of the Trofeo Joan Gamper at the Camp Nou on August 22. Audi also has commercial relationships with Ajax Amsterdam, Real Madrid, Manchester United and Lyon, all teams that will participate in this season's Champions League.
Audi becomes a sponsor of FC Barcelona, and in return obtains advertising, the right to use the club's name, and the two entities will be able to participate in joint marketing ventures.