CAUSE - IN EFFECT (TOKYO) Like many domestic Japanese brands, CAUSE is virtually unknown outside of their home country. Created by Hiroaki Masuda in 1996, the label has consistently taken small steps by blending traditional shoemaking with what he himself calls ‘Real Basic’ design concepts. CAUSE sneakers are designed stitch by stitch, with a emphasis upon materials, textures and durability to create shoes that have more than a hint of the familiar. We are very fortunate to introduce CAUSE...