ＧＩＳ法政大学2010年度1年生コミュののーと

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Global Studies
~Fiction Bestsellers and the Global Community~

Pot boilers
Literary Fiction Bestsellers
Page tuners
Beach Beads
Airport novels
Trashy books


-Literacy fiction & the novel
-Mass market Popular fiction : main stream/ commercial fiction

Genre & Crossover fiction
What makes a best seller?
What makes a rational best seller into an international bestseller?

Fiction
(→Latin: fictum・created)
The events are imaginary made up.

Non- fiction
The events are presented as fictional
(Non-fiction genre: biography, travel writing, histories, textbooks,)

[Mass market & Popular fiction]
・produced in large quantity
・popular with a wide audience
(→The mass market paper back are sold at airport are called Airport Novels)
・popular fiction is the literature of emotion.
・one of the popular fiction writers goals is to entertain
・ the market place is readers driven :
(→the writers write what the readers want to read)


[Top 3 influences on a reader to buy a book]
1 word-of=mouth (recommendation)
2 familiarity with the writer: name recognition
3 marketing and promotion(CM, movie, advertisement)

●The term “bestseller” was coined in 1889.

[Popular on genre fiction is formulaic and entertaining]
Genre=type or kind
Formula=recipe

e.g. The Romance fiction formula
A central love story and an emotionally satisfying and optimistic* ending.

*Hopeful and confident about the future.
The romance novel must have happy ending.

[Crossover fiction] …“two unrelated setting in one story”

To kill the mocking bird
Message: fighting for justice and coming of age
↓
Universal themes→ International appeal

What will make a national bestseller into an international bestseller?
1 Theme (e.g. revenge-justice)
2 Popular genre
3 Characters we identify with
4 Marketing



[The selling of a bestselling author]
- Name recognition
- the movie connection
- the book echo effect: sale in one media lead sale in another media


★What is the one most important element for a book to become an international bestseller? And name a second element.
1. translate(English)
2. good story


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