At the beginning of 2009, after a careful research that have involved lots of people from different work experiences in as many areas of expertise, Out Of The Box was born: a brand new groundbreaking two-monthly magazine overlooking the fashion and new slants world with its own peculiar glance. The fussy and perpetual detail research is its strong point that clearly differentiate Out Of The Box among the other exixting magazines. The vanguard is what has to be analyzed and assessed in order to find the modern society’s future trends. Out Of The Box is a magazine devoted to the people who quickly get bored of their daily routine and try to escape this boredom seeking new spurrings to wide their view through fashion, fad details, cultural happenings, forerunners, anticipations and suggestions on new trends from all over the world (thanks to lots of foreigner correspondents, from London to Paris, from New York to Auckland).
Out Of The Box’s reader is a 18-40 years old with a huge predisposition to creative research, a world traveller who visits the main capitals and lives in a big city; he’s high-class and high-ranking, openminded and cultured, definitively the opinion former leading edge.