紙媒体で完成してますが、ご参考までにどうぞ。
文法上のミスから全くの誤訳まで、あるかもしれません。
一応チェックはしましたが。
以下、よろしくお願いします。
Concept Sheet (planning)
〜To A Delicious Coffee Is Ready〜
☆Date of Event：13th, December, 2008
☆Draft Written:17th, September, 2008
☆Sentenses Responsibility: Team Café
【1, Outline】
Name of Event
Café Kaldi 〜To A Delicious Coffee Is Ready〜
Organizer
Team Café
Purpose
Let the general people know and think about coffee production farmer's very bad
working environment
(Background)
By "Brack Gold"(a documentary-touch movie), we have known
that in the global market, the multi-national companies purchase coffee beans at significantly low price, middle traders obtain a lot of money and actually the farmers can get quite a small profit.
Coffee and Cafés exist as very familiar and fashionable spaces, however, there might be few people who know such the truth? This wonder made me begin to plan this event.
As we study the fair-trade, we noticed the point that the fair trade is too emphasized its good aspects. What is required for consumers to change the world is that, knowing and thinking about the both positive/negative aspects of fair-trade, and taking actions for it, we believe.
We want to make this to the event that the first step of the solution which can help not only knowing but also thinking and the action.
We wish coffee farmer's very bad working environment will be improved even a little, by Café Kaldi.
Three Pillars of Café Kaldi
? KNOWING ：Knowing the farmer’s situation by original movie
Knowing the front/behind sides of fair-trade by speeches
? THINKING ：Thinking about actions for improvement throurh speech/GW
? ACTING ：Feeling fair-trade by eyes and skins through tumblers, and acting to choose fair-trade articles
(To press the action on the improvement is our purpose!)
【２、Details of Café Kaldi】
Date of Event
13th, December, 2008 2~2.5 h long
What is Kaldi?
Kaldi is the name of the goat-herd boy. One day, Kaldi the goat-herd at the hill in Ethiopia saw the excited goat which has ate red the beans, so he told it to a monk. The monk and Kaldi wondered the beans and tried some. Then they felt very comfortable and refreshed, due to the beans ! The monk told it to the other monks at the monastery and everyone there tried it. Finally, the monastery became famous as “monastery that never sleeps”
Place
・Planning of “place that fashionable, casual and café-like”
⇒ example：A rental space at Shibuya
\13,650/1h
microphones、screens and projector are available for free
・We enhance the decoration because visual aids are important.
・The lighting will be put darker so that we can imagine the sunset scene at Ethiopia
・We also using BGM of African music.
Time table of the day (planning)
Opening (serving coffee and some sweets )
Program Start, showing the original movie
Lecture by Team Café (about the fair-trade)
Speech by the guest
Group Working (thinking and talking each other)
Introduction of articles(fair-trade)
Closing(serving souvenir)
Participant Target
From those who have high sense of thinking about fair-trade to those who don’t so much. Planning of 40 persons.
About Each Contents
〔Movie〕
We create the original movie. Starting from the introduction of Ethiopia which is a origin of coffee bean (also take the intervier to the Ambassador), the present situation of coffee market in the world (interview to multi-national companies ?), presentation of the situation of coffee farmer and the picture of fair-trade companies or so.
〔Lecture〕
guest：Mr. Masahiko Horita (President of Alter-trade Japan)
※now applying
〔Group working〕
Planning the details
〔Tumbler〕
We serve the original tumblers to each person as souvenirs which will be “left the form/shape”.
(For the reason to let them remind the Café Kaldi in their daily life and let them take action)
Event Budget（estimate）
<expenses> <income>
coffee 600 entry fee 1000~1200／person
sweets 1,500 ⇒average 1100×40＝44,000
designing the tumblers 21,000 support money （aim？） ＋α
decoration 10,000
guest fee applying for 0
press（booklet・ads） 3,000
place（about 3h） 40,950
paper cup etc. 1,000
〔total 78,050〕 〔total 44,000＋α〕
※<budget>
78,050 − 44,000 ＝ 34,050
※inside information
Scheduling
Movie : beginning of Nov (interview) , End of Nov (direct)
Booklet: Oct. (printed in Nov. )
Tumbler: middle of Nov (design finish)
Place: third week on Sep.
Guest: beginning half of Oct.
Advertisement Start: as soon as guest and place are determined
※ As for the tumbler design, we are planning to offer to a designer who is a frend of the Team café member Saito-san. She has designed one of the STARBUCS′regional-limited tumbler.
※ She will design it from the latter half of October.
文法上のミスから全くの誤訳まで、あるかもしれません。
一応チェックはしましたが。
以下、よろしくお願いします。
Concept Sheet (planning)
〜To A Delicious Coffee Is Ready〜
☆Date of Event：13th, December, 2008
☆Draft Written:17th, September, 2008
☆Sentenses Responsibility: Team Café
【1, Outline】
Name of Event
Café Kaldi 〜To A Delicious Coffee Is Ready〜
Organizer
Team Café
Purpose
Let the general people know and think about coffee production farmer's very bad
working environment
(Background)
By "Brack Gold"(a documentary-touch movie), we have known
that in the global market, the multi-national companies purchase coffee beans at significantly low price, middle traders obtain a lot of money and actually the farmers can get quite a small profit.
Coffee and Cafés exist as very familiar and fashionable spaces, however, there might be few people who know such the truth? This wonder made me begin to plan this event.
As we study the fair-trade, we noticed the point that the fair trade is too emphasized its good aspects. What is required for consumers to change the world is that, knowing and thinking about the both positive/negative aspects of fair-trade, and taking actions for it, we believe.
We want to make this to the event that the first step of the solution which can help not only knowing but also thinking and the action.
We wish coffee farmer's very bad working environment will be improved even a little, by Café Kaldi.
Three Pillars of Café Kaldi
? KNOWING ：Knowing the farmer’s situation by original movie
Knowing the front/behind sides of fair-trade by speeches
? THINKING ：Thinking about actions for improvement throurh speech/GW
? ACTING ：Feeling fair-trade by eyes and skins through tumblers, and acting to choose fair-trade articles
(To press the action on the improvement is our purpose!)
【２、Details of Café Kaldi】
Date of Event
13th, December, 2008 2~2.5 h long
What is Kaldi?
Kaldi is the name of the goat-herd boy. One day, Kaldi the goat-herd at the hill in Ethiopia saw the excited goat which has ate red the beans, so he told it to a monk. The monk and Kaldi wondered the beans and tried some. Then they felt very comfortable and refreshed, due to the beans ! The monk told it to the other monks at the monastery and everyone there tried it. Finally, the monastery became famous as “monastery that never sleeps”
Place
・Planning of “place that fashionable, casual and café-like”
⇒ example：A rental space at Shibuya
\13,650/1h
microphones、screens and projector are available for free
・We enhance the decoration because visual aids are important.
・The lighting will be put darker so that we can imagine the sunset scene at Ethiopia
・We also using BGM of African music.
Time table of the day (planning)
Opening (serving coffee and some sweets )
Program Start, showing the original movie
Lecture by Team Café (about the fair-trade)
Speech by the guest
Group Working (thinking and talking each other)
Introduction of articles(fair-trade)
Closing(serving souvenir)
Participant Target
From those who have high sense of thinking about fair-trade to those who don’t so much. Planning of 40 persons.
About Each Contents
〔Movie〕
We create the original movie. Starting from the introduction of Ethiopia which is a origin of coffee bean (also take the intervier to the Ambassador), the present situation of coffee market in the world (interview to multi-national companies ?), presentation of the situation of coffee farmer and the picture of fair-trade companies or so.
〔Lecture〕
guest：Mr. Masahiko Horita (President of Alter-trade Japan)
※now applying
〔Group working〕
Planning the details
〔Tumbler〕
We serve the original tumblers to each person as souvenirs which will be “left the form/shape”.
(For the reason to let them remind the Café Kaldi in their daily life and let them take action)
Event Budget（estimate）
<expenses> <income>
coffee 600 entry fee 1000~1200／person
sweets 1,500 ⇒average 1100×40＝44,000
designing the tumblers 21,000 support money （aim？） ＋α
decoration 10,000
guest fee applying for 0
press（booklet・ads） 3,000
place（about 3h） 40,950
paper cup etc. 1,000
〔total 78,050〕 〔total 44,000＋α〕
※<budget>
78,050 − 44,000 ＝ 34,050
※inside information
Scheduling
Movie : beginning of Nov (interview) , End of Nov (direct)
Booklet: Oct. (printed in Nov. )
Tumbler: middle of Nov (design finish)
Place: third week on Sep.
Guest: beginning half of Oct.
Advertisement Start: as soon as guest and place are determined
※ As for the tumbler design, we are planning to offer to a designer who is a frend of the Team café member Saito-san. She has designed one of the STARBUCS′regional-limited tumbler.
※ She will design it from the latter half of October.
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