Morning Edition, January 8, 2008 · With its stock price down almost 50 percent from a year ago, Starbucks brings back founder and former CEO Howard Schultz to run the coffee giant. Schultz has publicly complained that Starbucks is "losing its way" and forgetting about consumers as it expands.
Schultz says he plans to open fewer stores this year. He also faces a slowdown in consumer spending and heavy competition from McDonald's. The hamburger chain plans to open coffee bars in its fast food outlets in a bid to steal Starbucks' customers.
Isn't this familier after learning about Starbucks?
Sure Akiko, we are so familiar with this topic.
And don't you think our marketing plans, which were generated from each SWOT analysis, may work in this situation?