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Music Making on the Rise in the U.S.
Tuesday August 22, 9:00 am ET
http://
NAMM's State of the Music Industry Report Suggests Playing Music Continues to be Highly Important to Americans
CARLSBAD, Calif., Aug. 22 /PRNewswire/ -- A new U.S. Gallup Poll reveals Americans of all ages are continuing to pursue music making and offers insight into the attitudes behind this passion as part of the 2006 Music USA: NAMM Global Report.
NAMM, the trade association for the international music products industry, has released the 2006 Music USA: NAMM Global Report, a state of the industry focusing on trends, sales and music education issues from around the world. The report -- which covers a broad spectrum of music industry segments from grand pianos, to DJ gear, to violins, to electric guitars -- reveals interesting data on the industry and attitudes toward music making:
- Americans are making more music than any other nationality. The U.S.
market accounts for 42.7% of musical instrument purchases, followed by
Japan at 15.6% and U.K. at 6.7%
- More than one-half of U.S. households (52%) has at least one person, age
5 or older, who currently plays a musical instrument -- a sharp contrast
compared to the United Kingdom at 37% and Australia* at 36%
- 40% of U.S. households have two or more musicians
- More women (51%) play musical instruments than men (49%)
- The fastest growing segment of music makers is between the ages of 18
and 34; an increase of 5% percent since 2003
- More people are encouraged by their parents to take up an instrument
(37%) than become interested on their own (29%), or are encouraged by a
teacher (17%) or someone else (16%)
*2001 data
- Almost three-quarters of survey participants started playing before the
age of 11
- The number of people participating in school instrumental music
activities and private lessons increased by 11% since 2003
The report also highlights attitudes behind these trends:
- 85% of Americans believe that music is a very important part of their
life
- 82% of Americans wish they had learned to play a musical instrument, and
67% expressed an interest in learning to play
- 94% of respondents believe music is part of a well-rounded education,
and that schools should offer instrument music instruction as part of
the regular curriculum
- 85% believe participation in school music corresponds with better grades
and higher test scores
- Seniors are turning to music making as not just an enjoyable pastime,
but also for the health and wellness benefits such as enhanced immune
systems, stress reduction, and staving off depression and loneliness
"With more emerging research linking active music making to a host of educational and health benefits as well as being a source of expressing creativity and having fun, it's only natural to see an increase in playing across every U.S. demographic group," said Joe Lamond, president and CEO, NAMM. "More Americans are discovering that you don't have to be a 'musician' to enjoy the proven benefits and enjoyment of playing music."
The music products industry's 16 million unit transactions last year in the U.S. alone show that the industry reaches a broad swath of the population. As more people learn about the benefits of playing music, the industry expects to see America's fondness for music making continue.
In addition to the U.S. data, the 2006 Music USA report also features industry trends on different market segments and offers a global overview of the music products industry by featuring data from nine countries: Australia, Austria, Canada, China, Germany, Italy, Japan, Spain and The United Kingdom.
Guitars and Pianos -- America's Favorites
- Guitars are currently the highest selling musical instruments in America
-- approx. 3.4 million sold in 2005
- In the last two years, the electric guitar has caught up to the acoustic
guitar as per unit sales are becoming even at just over 1.6 million each
- Overall, the fretted products industry is a $1.4 billion dollar industry
in the U.S.
- Yet still more Americans play the piano (31%) than the guitar or bass
(28%)
About NAMM
The International Music Products Association, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for- profit association that unifies, leads and strengthens the $16 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
SOURCE
日本の場合も幼い頃に親に連れられて音楽教室へ行った経験者多いですよね。ここアメリカも『音楽やれば、数学も出来る〜』って謎めいた説を信じる親が殆どで、なにかと幼児音楽教育を進めてます。
日本とは違って、ピアノやバイオリンとかより、ポップやらクラシックやら幅の広いギターへ皆進んでますね。確かに大学入学時、ギターとボストンバック抱えて寮に入るのが、アメリカンキッズのお決まりって感じもする。音楽によって、ストレス発散にもなれて良いって事でしょう。
あと、こちらの楽器屋はとてもカジュアルです。音楽好きなおっさんが気軽に話しかけてきて、お互い音楽話で盛り上がれる憩いの場って感じ。ここでは、楽器屋へ行くのが楽しいです。日本では、、、どの分野の店も皆そうですけど、格式張ってますよね。
Tuesday August 22, 9:00 am ET
http://
NAMM's State of the Music Industry Report Suggests Playing Music Continues to be Highly Important to Americans
CARLSBAD, Calif., Aug. 22 /PRNewswire/ -- A new U.S. Gallup Poll reveals Americans of all ages are continuing to pursue music making and offers insight into the attitudes behind this passion as part of the 2006 Music USA: NAMM Global Report.
NAMM, the trade association for the international music products industry, has released the 2006 Music USA: NAMM Global Report, a state of the industry focusing on trends, sales and music education issues from around the world. The report -- which covers a broad spectrum of music industry segments from grand pianos, to DJ gear, to violins, to electric guitars -- reveals interesting data on the industry and attitudes toward music making:
- Americans are making more music than any other nationality. The U.S.
market accounts for 42.7% of musical instrument purchases, followed by
Japan at 15.6% and U.K. at 6.7%
- More than one-half of U.S. households (52%) has at least one person, age
5 or older, who currently plays a musical instrument -- a sharp contrast
compared to the United Kingdom at 37% and Australia* at 36%
- 40% of U.S. households have two or more musicians
- More women (51%) play musical instruments than men (49%)
- The fastest growing segment of music makers is between the ages of 18
and 34; an increase of 5% percent since 2003
- More people are encouraged by their parents to take up an instrument
(37%) than become interested on their own (29%), or are encouraged by a
teacher (17%) or someone else (16%)
*2001 data
- Almost three-quarters of survey participants started playing before the
age of 11
- The number of people participating in school instrumental music
activities and private lessons increased by 11% since 2003
The report also highlights attitudes behind these trends:
- 85% of Americans believe that music is a very important part of their
life
- 82% of Americans wish they had learned to play a musical instrument, and
67% expressed an interest in learning to play
- 94% of respondents believe music is part of a well-rounded education,
and that schools should offer instrument music instruction as part of
the regular curriculum
- 85% believe participation in school music corresponds with better grades
and higher test scores
- Seniors are turning to music making as not just an enjoyable pastime,
but also for the health and wellness benefits such as enhanced immune
systems, stress reduction, and staving off depression and loneliness
"With more emerging research linking active music making to a host of educational and health benefits as well as being a source of expressing creativity and having fun, it's only natural to see an increase in playing across every U.S. demographic group," said Joe Lamond, president and CEO, NAMM. "More Americans are discovering that you don't have to be a 'musician' to enjoy the proven benefits and enjoyment of playing music."
The music products industry's 16 million unit transactions last year in the U.S. alone show that the industry reaches a broad swath of the population. As more people learn about the benefits of playing music, the industry expects to see America's fondness for music making continue.
In addition to the U.S. data, the 2006 Music USA report also features industry trends on different market segments and offers a global overview of the music products industry by featuring data from nine countries: Australia, Austria, Canada, China, Germany, Italy, Japan, Spain and The United Kingdom.
Guitars and Pianos -- America's Favorites
- Guitars are currently the highest selling musical instruments in America
-- approx. 3.4 million sold in 2005
- In the last two years, the electric guitar has caught up to the acoustic
guitar as per unit sales are becoming even at just over 1.6 million each
- Overall, the fretted products industry is a $1.4 billion dollar industry
in the U.S.
- Yet still more Americans play the piano (31%) than the guitar or bass
(28%)
About NAMM
The International Music Products Association, commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for- profit association that unifies, leads and strengthens the $16 billion global musical instruments and products industry. NAMM's activities and programs are designed to promote music making to people of all ages. NAMM is comprised of approximately 9,000 Member companies. For more information about NAMM, interested parties can visit www.namm.org or call 800-767-NAMM (6266).
SOURCE
日本の場合も幼い頃に親に連れられて音楽教室へ行った経験者多いですよね。ここアメリカも『音楽やれば、数学も出来る〜』って謎めいた説を信じる親が殆どで、なにかと幼児音楽教育を進めてます。
日本とは違って、ピアノやバイオリンとかより、ポップやらクラシックやら幅の広いギターへ皆進んでますね。確かに大学入学時、ギターとボストンバック抱えて寮に入るのが、アメリカンキッズのお決まりって感じもする。音楽によって、ストレス発散にもなれて良いって事でしょう。
あと、こちらの楽器屋はとてもカジュアルです。音楽好きなおっさんが気軽に話しかけてきて、お互い音楽話で盛り上がれる憩いの場って感じ。ここでは、楽器屋へ行くのが楽しいです。日本では、、、どの分野の店も皆そうですけど、格式張ってますよね。
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