The NYC Japan Street Fair Debuts at the Daytop Madison Avenue Festival!
NEW YORK, New York, (Aug19, 2009) - On Sunday, August 23, 2009, the NYC Japan Street Fair will make its debut at the Daytop Madison Avenue Festival, one of New York's largest street fairs that spans 15 blocks from 42nd to 57th Streets and attracts 10 million visitors annually. Hosting a diverse array of companies specializing in distinctly Japanese products and food, the NYC Japan Fair invites New Yorkers to immerse themselves with the rich culture of Japan for a day, while using the event as a test market to introduce new Japanese products to the U.S.
The Fair’s approximately 40 booths offer everything tangible about Japanese culture: food, merchandise, performances, and activities. In one place, visitors can sample such delectable fare as miso-marinaded beef, roasted mochi, and okonomiyaki, a multi-ingredient savory pancake. Tenugui, traditional versatile Japanese towels, manga, J-Pop goods, Anime-Manga and calligraphy lessons, martial arts performances, and other cultural exhibits are just some of the few Japanese products and activities of note there.
Well-known Japanese household brands such as Marukome, Hisamitsu America Inc., Ajinomoto, Otafuku Foods, and Kikkoman will be participating in the festival. In addition, local Japanese restaurants and companies familiar to New Yorkers will be represented, including Café Zaiya, Washoku Café, and Bookoff. House Foods is inviting the celebrity chef of Cooking Right magazine, Billy Strynkowski, to demonstrate healthy cooking with tofu and Japanese ingredients. He'll be making tofu milanese using House Foods tofu. There will be an autograph signing after the demonstration.
Lucky visitors can also win round-trip tickets to Japan and be awarded gifts from the NYC Japan Fair's supporters with special purchases. Additionally, there will be a booth by a top New York chef who'll be featuring his secret BBQ sauce made from Japanese ingredients. There will be other cultural activities and performances such as calligraphy, Japanese water balloon games, Japanese ballet, budo, and traditional mask performances.
Part of the proceeds from the NYC Japan Fair will be donated to Daytop, a drug-free counseling organization.
Follow the Fair on Twitter (@NYCJapanFair) and read its blog (http://nycjapanfair.blogspot.com/) to keep up to date about the its unique offerings and to learn more about Japan!
Date: Sunday, August 23, 2009 Hours: 11:00-6:00pm (Rain or Shine) Location: Madison Avenue (Between 43rd and 44th streets)
IACETRAVEL Café Zaiya Japanese Culinary Center ContinentalAirline Gyu-kaku Book-off Hisamitsu America, Inc. Inakaya Katagiri Ajinomoto Frozen Foods USA Souen Noodle Kiteya Houe Foods America Ton ton Rikumo.com Kikkoman Uminoie Copo Marukome USA INC Washoku caf Nikkei OtafukuFoods, Inc. Yomi Time Central Boeki U.S.A, LTD Te plus Te Daie Trading Tozankyo JFC Int'l Wu Hao New York Inc. Mutual Trading Anime Festival Nishimoto Trading
CONTACT: Betty Tan, PR Azix, Inc. 10 West 37th Street, 5th Floor New York, NY 10018 212-661-3690 betty@azix.net