なんちゃって英語・英会話コミュのFujiya

Fujiya has been a famous and big company of
confectionery. The birthplace of Fujiya is Tokyo, but
now there are many shops of Fujiya in Japan. Recently
Fujiya had a scandal. They had used overdue milk for
making cake.

In fact several years ago, there were some patients
of food poisoning after eating cake of Fujiya, but
Fujiya didn't announce this matter. Fujiya is
a famous brand and a shop of long standing, but now
in Japan there are many companies of confectionery,
and Japanese liking has become various.

Formerly demand was bigger than supply, but now supply
is excess. A famous brand has a serious problem, that
is to say, a famous brand tends to deprive tension,
activity and ability of workers. Indeed Fujiya has lost
the system of crisis management.

A famous brand should always get confidence of
consumers. A lot of effort is demanded at all times.
Now Japanese request many things, a low price, good
quality, variety and good service. I think that this
problem doesn't apply only to Fujiya.

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[2] mixiユーザー 04月03日 18:11

Actually, somebody from my class did a presentation about how Fujiya was using expired milk in their products. I was so surprised. But, recently, they started selling their products again.

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