CHIP MAKER UPDATING BRAND TO REFLECT PRODUCT GROWTH By Dean TakahashiMercury News
Nothing is sacred at Intel these days -- not even its 37-year-old logo created by the chip giant's founders.
The Santa Clara company will discard its ``dropped e'' logo that Intel has used since its founding in 1968. The company also will retire the ``Intel Inside'' advertising logo it has used since 1991. Both made Intel the fifth-most valued brand in the world, according to Interbrand.
The new identity borrows a little from the Intel Inside campaign, with a circle swirled around the word Intel. It adds a catch phrase, ``Leap ahead,'' akin to Nike's ``Just do it'' and Apple's ``Think Different'' tag lines.