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COMME DES GARÇONS IN COLLABORATION WITH H&M THIS AUTUMN
Comme des Garçons' founder and head designer Rei Kawakubo will
create this autumn's guest designer collection at H&M. Rei Kawakubo,
famous and admired for her creativity and artistry, will design
a women's and a men's collection, with some pieces for children too.
Accessories and an exclusive unisex fragrance will
also be included in the collection.
"I have always been interested in the balance between creation
and business. It is a dilemma, although for me creation has
always been the first priority. It is a fascinating challenge
to work with H&M since it is a chance to take the dilemma to
its extreme, and try to solve it", says Rei Kawakubo,
Comme des ｇarçons.
"Rei Kawakubo has been at the top of our wish list for a long time
and we are thrilled that she has chosen to collaborate with us.
We have tremendous respect for Kawakubo's fashion philosophy of
questioning fashion's ingrained patterns, and admire her artistic
approach to design. We are particularly excited that the
collection will be launched in Japan, Kawakubo's native country,
at the same time as the launch of our new store there",
explains Margareta van den Bosch, creative advisor, H&M.
Comme des Garçons' founder and head designer Rei Kawakubo will
create this autumn's guest designer collection at H&M. Rei Kawakubo,
famous and admired for her creativity and artistry, will design
a women's and a men's collection, with some pieces for children too.
Accessories and an exclusive unisex fragrance will
also be included in the collection.
"I have always been interested in the balance between creation
and business. It is a dilemma, although for me creation has
always been the first priority. It is a fascinating challenge
to work with H&M since it is a chance to take the dilemma to
its extreme, and try to solve it", says Rei Kawakubo,
Comme des ｇarçons.
"Rei Kawakubo has been at the top of our wish list for a long time
and we are thrilled that she has chosen to collaborate with us.
We have tremendous respect for Kawakubo's fashion philosophy of
questioning fashion's ingrained patterns, and admire her artistic
approach to design. We are particularly excited that the
collection will be launched in Japan, Kawakubo's native country,
at the same time as the launch of our new store there",
explains Margareta van den Bosch, creative advisor, H&M.
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