What every foreign company should know about doing business in the United States
When setting up a business outside of one's home country, issues such as real estate, legal, and human resources can be difficult to manage - and managing the different cultural approaches to these aspects of business can be even more challenging.
We invite you to hear the journeys of international companies who have set up operations in the United States and continue to operate successfully here. They will share how they overcame obstacles and learned to communicate effectively across cultures. Additionally, three experts specializing in European and Asian communication patterns will discuss the theory behind these cultural differences and provide tips on how to improve cross-cultural business communcation.
Participants will learn: How to successfully recruit, interview, and hire US staff/employees How to negotiate with vendors/suppliers Relationship-building with American customers and how to win them over How to convince, criticize, or reach agreement with US business partners Moderator: Omar Mencin, CEO, US Market Access Center
Panelists:
Peter Bostelmann, PMP, Program Delivery Manager, SAP Diana Ross, Director, Human Resources, NAMCO BANDAI Games America Melissa Lamson, President, Lamson Consulting, Global Diversity Management Rochelle Kopp, Managing Principal, Japan Intercultural Consulting Sean DeBruine, Partner, Alston & Bird LLP
Who should attend:
Employees or manager from foreign countries who need to make decisions about setting up operations in the United States. Trade commissioners and business development representatives from international agencies in the Bay Area.
Tech entrepreneurs who are looking to break into the US market with a product or an idea.
Format: 6pm-7pm: Registration and networking 7pm-8pm: Panel discussion 8-8:30pm: Networking
Cost: $30.00
Please join us for this enlightening event on communication best practices across cultures!