In human culture, green has broad, even contradictory meanings. In some cultures, for example, it symbolizes hope, while in others, it is associated with death, sickness, or even the devil. The most common associations, however, are found in its ties to nature. Islam, for example, venerates the color, as it expects paradise to be full of lush greenery. Culturally, it is also associated with growth, regeneration, fertility and rebirth for its connections to nature. Recent political groups have taken on the color as symbol of environmental protection and social justice, and consider themselves part of the green movement, some even naming themselves green parties. This has led to similar campaigns in advertising, as companies have sold green, or environmentally friendly, products.
In the fifteenth century "Saint Wolfgang and the Devil" by Michael Pacher, the Devil is green. Poets such as Chaucer also drew connections between the color green and the devil.