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Do You Know Howe?
Designer Jade Howe shows young men how to look sharp!
Looking like an English country gentleman who prefers rock and roll to afternoon tea, designer Jade Howe is an imposing figure in his tailored blazer and tattered jeans. At 6 foot 4", the blond Southern California native and designer of the eponymous collection for young, fashion forward men, is gaining tremendous notoriety from fashion insiders and fans alike with his own particular approach to style. The surf/rock/active lifestyle of Orange County CA, his home, influences Jade Howe?s look. He dresses with the same flair that he uses in his designs.
Howe's menswear is a blend of European fashion trends, and fabrications, with a punk dandy aesthetic. Howe calls it cowboy punk meets English country gentleman, and that description serves as Howe's inspiration for every garment he designs, "I want to build a brand that will complement the emerging premium lifestyle while competing with top designers," he says.
Howe graduated from FIDM design school in 1987 and joined Quiksilver, the world's largest and most popular surf company as a designer. He later owned his own surf brand-- Hawaiian Island Creations (HIC), a fashion-forward streetwear-driven surf company. Skateboard legend Per Welinder noticed his style, and joined forces with Jade to form Howe under his brand-building company, Blitz Distribution. In the process they created the first premium design collection ever to spring out of Orange County.
At Blitz, Howe designs tailored blazers, premium denim jeans, and sophisticated woven shirts and sweaters, with the intent to upgrade the way men dress. "As a surf industry designer, I was responsible for creating the baggy, relaxed clothes that gave the average guy a sloppy look. Now, I want to help them progress their look to something more stylish and elegant but still relaxed and versatile without ever losing that alternative vibe."
Jade Howe currently lives in Orange County with his 11 year old daughter, Darbi.