Proenza Schouler
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Proenza Schouler is a high-end line of women's apparel. The brand name originates from the designers' mothers' maiden names.
Proenza Schouler was founded in 2002 by Lazaro Hernandez and Jack McCollough, who co-design the label's collections. The pair originally met in 1999 while studying at Parsons School of Design. During school, Hernandez interned at Michael Kors and McCollough interned at Marc Jacobs.
Proenza Schouler designs are typically sporty and youthful, with occasional mod elements. Their shapes are often minimal and sleek, and they prefer dark neutral colors.Representative pieces include "[t]ailored coats in lush menswear pattern prints, thin pencil skirts, [and] color-blocked chiffon evening gowns cinched with satin belts."They won the CFDA's Perry Ellis Award for new talent in 2003.
For Spring 2007, the design duo created an affordable collection of clothing and accessories for Target Corporation's Go International line. Stores that sell Proenza Schouler's full-priced line include Barneys New York, Neiman Marcus, and Bergdorf Goodman. This year, Proenza Schouler collaborates with Giuseppi Zanotti for a line of shoes, which will expand to 100 styles in spring of 2009.
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