Froot Loops is a brand of breakfast cereal produced by Kellogg's and sold in Austria, India, Australia, Canada, New Zealand, the United States, South Korea, Germany, The Middle East, The Caribbean, South Africa and Latin America. The cereal pieces are torus-shaped (hence "loops") and come in a variety of bright colors and a blend of natural fruit flavors. Kellogg's introduced Froot Loops in 1963. Originally, there were red, orange, and yellow loops, but green, then purple, and, finally, blue were added by the 1990s.
Toucan Sam is the mascot of Froot Loops.
Kellogg's has made several varieties of Froot Loops, including snack bags called Snack Ums. Snack Ums were just like the cereal, only bigger. Their slogan was "Super sized bites with deliciously intense natural fruit flavors"..."Flavor Bursting!"
Another use of the Froot Loops branding by Kellogg's was for the Froot Loops cereal bar.