The industry has always tried to improve in the same direction with games that are more gorgeous and more complex.
But in order to approach lapsed or former gamers and non-gamers, these types of games can not serve our purpose.
The logical solution is to re-invent the relationship between player and game - the game controller interface.
We believe this approach can appeal to a much broader audience but also excite core gamers.
This is important because core gamers always represent our most important audience.