JW Varsity Polo ↓
JW SEASONNAIRE IN ALPS↓
Jack Wills is a British clothing and accessories retailer particularly aimed at young middle class British students .
It is widely regarded as the UK version of Abercrombie and Fitch and is popular amongst the younger members of the Royal Family and young A list celebrities.
The brand started in Salcombe, Devon and claims to be the epitome of British preppy cool inspired by vintage sportswear, beachwear and classic public school style.
The first stores was opened in Salcombe in 1998.
In June 2007 private equity firm Inflexion took a stake in Jack Wills with plans to expand the brand to the United States and Japan.
Jack Wills calls its stores "University Outfitters", although there is no link with any Universities.
There are currently 23 stores throughout the UK mainly situated in university cities and upmarket seaside locations.
Like Abercrombie & Fitch the brand only sells through their stores and on-line through their website.
Branches tend to be located in affluent areas.
Stores are currently located in Aldeburgh,Bath, Brighton, Bristol, Cheltenham, Cambridge, King's Road in Chelsea, London, Clapham, Covent Garden in Westminster, London, Cowes, Durham, Exeter, Guildford, Nottingham, Notting Hill, Oxford, Richmond, Salcombe, St Andrews, Edinburgh, York, Harrogate, Marlow, and Whitstable. There are two outlet stores one at Gunwharf Quays Shopping Centre in Portsmouth and the other at Bicester Village near Oxford.
To market their brand to students Jack Wills organise Jack Wills Parties across the UK near to their branches and target audience. Other marketing includes associations with the Stella Artois Queens Tennis Tournament in London (clothing players/stewards and providing the After-Party) and a presence in Val d'Isère and Meribel in the French Alps through Seasonnaires, as well as the annual Jack Wills Varsity Polo at Guards Polo Club in Windsor with Oxford vs Cambridge and Harrow vs Eton. Jack Wills has also launched a Facebook style social networking site called Jack's Place.
Jack Wills is an abbreviation of 'Jack Williams', name of the grandfather of one of the two founders.